In the world of marketing, digital insights are actually rather new. While not the first kid on the block, Google Analytics initially launched in 2005 - Indicating that major digital organizations began seeing the importance of digital insights this millenium.

Video is a powerful medium that resonates with audiences, quickly conveying complex ideas both visually and audibly.

However, video’s impact can be a double-edged sword.

Your Audience! They are equally as important to your funnel, as it’s the audience that determines the content.

Your Funnel! It’s a common diagram that shows stages a buyer goes through when making a purchase decision. You can likely relate to this funnel because you’re a buyer, too.