FUNDRAISING

STRATEGY

let’s work together to develop your Audience focused, digital approach to effective fundraising

Featured
Google Analytics
Google Analytics

In the world of marketing, digital insights are actually rather new. While not the first kid on the block, Google Analytics initially launched in 2005 - Indicating that major digital organizations began seeing the importance of digital insights this millenium.

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Clear Messaging in Video
Clear Messaging in Video

Video is a powerful medium that resonates with audiences, quickly conveying complex ideas both visually and audibly.

However, video’s impact can be a double-edged sword.

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Your Audience.
Your Audience.

Your Audience! They are equally as important to your funnel, as it’s the audience that determines the content.

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ABOUT ME:

My name is Matthew, and I am a seasoned fundraising strategist with over 13 years of experience in the charitable sector. My background spans digital marketing, direct marketing, and product marketing, which has enabled me to craft innovative, data-driven strategies that drive fundraising success.

I am passionate about collaboration and using insights to inform the development of strategies that not only meet but exceed organizational objectives. Throughout my career, I have focused on building strong, sustainable donor relationships and delivering impactful campaigns.

At the Canadian Cancer Society (CCS), I served as Product Manager, overseeing the national launch of the Gift for the Cure program. This integrated initiative involved the migration to a new e-commerce platform, the design of a reimagined buyer journey, and the development of internal engagement and training programs. Additionally, I led the revitalization of CCS’s monthly donor program, which included creating new messaging and redesigning onboarding, arrears, and retention strategies.

Most recently, as a strategist at Blakely Fundraising, I had the opportunity to collaborate with leading experts in the field and work alongside some of the largest foundations in Ontario. My work ranged from national brand campaigns to the creation of comprehensive annual audience and communications plans, further honing my ability to deliver on client goals.

Contact: matt(at)mt1.co